NMC Brings Doctors' Digital Patient Acquisition Under Ethics Rules

The National Medical Commission brought online promotion of doctors and hospitals under medical ethics rules effective immediately.

The guidelines explicitly prohibit paid rankings, fake reviews, referral fees, misleading superlative claims, and the use of artificial intelligence to generate patient testimonials.

Graded disciplinary actions range from warnings and mandatory ethics training for a first violation to registration suspension and removal from the medical register for repeat offenses.