The Indian government has formally warned Diageo that its claims regarding whisky being 'matured in American oak casks' were found to be misleading to consumers.
This regulatory action follows a broader FSSAI crackdown on major liquor brands, including McDowell's and Old Monk, for alleged violations of flavoring and labeling norms.
Affected companies have challenged the FSSAI directives in various High Courts, seeking to resume sales while the judiciary examines the validity of the food safety regulator's prohibition orders.