The Central Consumer Protection Authority imposed a ₹10 lakh penalty on Rapido for using unfair trade practices and dark patterns during ride bookings.
The probe found the app pressured riders to pay extra tips before service, using prompts like 'higher price, higher chance of getting a ride'.
The CCPA rejected Rapido's claims that these prompts were voluntary negotiations, citing violations of the 2023 Guidelines for Prevention and Regulation of Dark Patterns.