Haier Targets 35% Festive Growth on Strong Premium Demand

Haier Appliances India targets a festive season growth of 30% to 35%, driven by a 60% to 70% year-on-year surge observed during Navratra.

CEO N S Satish noted that easy EMI schemes and Buy-Now-Pay-Later options have lowered entry barriers, boosting sustained demand across metros and tier-2 and tier-3 markets.

The company plans to expand its partner-operated exclusive store network from 65 to 400 locations over the coming year.