YouTube is expanding its Shopping affiliate programme in India by adding Amazon and preparing to integrate retailers like AJIO, Meesho, and Tata CLiQ.
The platform reports that over 450 million logged-in users in India search for shopping content, with watch time increasing 55% year-on-year.
YouTube is introducing new AI tools like 'Ask Studio' for creator briefs, alongside interactive shopping features such as an 'Ask YouTube' product query tool.