Health & Environment
Whey protein supplement prices surge across India amid import dependence
The Hindu1h
THE BRIEF
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Whey protein supplement prices have risen significantly in India, with whey isolate jumping from ₹2,200 to ₹3,400 per kg excluding GST, driven by rising demand and limited domestic cheese-linked production.
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Popular brands like MuscleBlaze and Optimum Nutrition saw price jumps exceeding 20 percent compared to last year, with four kilograms of Gold Standard 100% Whey priced at ₹17,649.
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Industry experts note that heavy reliance on imports, currency fluctuations, freight costs, and rising expenses for raw materials and packaging are contributing to the overall price hike.