
Xbox CEO Asha Sharma announced a strategic plan to return the division to player and revenue growth by the end of fiscal year 2027, following a period of structural restructuring.
The company currently reports over 100 million daily active users and 500 million monthly users, with three major franchises already generating more than $1 billion in annual revenue.
Xbox aims to scale operations through three stages, targeting industry-leading margins and double-digit growth in player engagement by fiscal year 2030 through its core, content, creation, and connection priorities.