Indian Watch Microbrands Gaining Prominence with Culturally Rooted Designs

Indian watch microbrands ranging in price from ₹1,500 to over ₹50,000 are gaining popularity by crafting watches inspired by local histories, art, and national heritage.

Ajwain Watches designed the IAF Kshitij timepiece featuring an afterburner-shaped Grade 5 titanium case following consultations with Indian Air Force leadership.

While design and final assembly happen domestically, collectors note that brands frequently source movements and components from international suppliers due to domestic manufacturing gaps.