Samsung India has begun a round of layoffs, asking approximately 100 executives to leave as the company grapples with rising operational costs and declining smartphone volumes.
Reports indicate that chip prices have more than doubled, contributing to an 11-12% drop in sales, with further cuts of up to 25% of marketing staff possible after Diwali.
This restructuring reflects broader challenges in the consumer electronics sector, as companies adjust to shifting market demand and the high cost of maintaining competitive AI-integrated product lines.