Technology
Lava to Increase Smartphone Prices by Up to ₹3,000 Due to Memory Shortages

Lava to Increase Smartphone Prices by Up to ₹3,000 Due to Memory Shortages

The Hindu1h
THE BRIEF
1

Lava announced a price revision of up to ₹3,000 across its smartphone portfolio, effective from November 15, 2026, due to ongoing industry-wide memory shortages.

2

The company currently serves the sub-₹30,000 price category as the sole domestic smartphone brand standing among Chinese and Korean competitors in India.

3

Lava encouraged consumers to take advantage of current festive prices across e-commerce platforms and retail networks before the price revision takes effect.