Economy
Ather Energy Launches Konarc Electric Scooter at ₹99,999
Autopunditz1h
THE BRIEF
1
Ather Energy officially launched its mass-market electric scooter, the Konarc, on August 29, 2026, with an aggressive starting price of ₹99,999.
2
The scooter is designed to compete directly with established players like TVS and Bajaj, aiming to capture a larger share of the entry-level electric two-wheeler segment in India.
3
The launch follows a series of leaks regarding the production model, with Ather targeting high-volume sales to solidify its position against traditional internal combustion engine manufacturers.