
Apple will host its annual product launch event on September 9, 2026, at Apple Park in Cupertino, marking the first major product reveal under new CEO John Ternus.
The event is expected to feature the iPhone 18 Pro and Pro Max, likely powered by the 2nm A20 Pro chip, alongside the company's first foldable smartphone.
The iPhone 18 Pro is estimated to start at Rs 1,39,900 in India, while the foldable model, potentially named iPhone Ultra, is expected to carry a premium price of around $2,000.