The Food Safety and Standards Authority of India (FSSAI) issued a formal ban on August 4, 2026, prohibiting Dabur from marketing products with '100%' purity claims.
The regulator cited misleading labeling practices, specifically targeting honey and ghee products that failed to meet the strict standards required for such absolute claims.
Dabur must now remove these labels from all existing inventory, marking a significant regulatory crackdown on consumer goods companies using deceptive marketing tactics.