Apple is launching its 'Upgrade' leasing program this week, allowing customers to rent iPhones, Macs, and iPads instead of purchasing them outright.
The program, facilitated through Klarna, aims to spur sales by lowering the entry barrier for high-end devices like the upcoming iPhone 18 Pro series.
Industry analysts are monitoring whether this subscription-based model will successfully convince consumers to pay higher premiums for Apple's latest hardware.