X Replaces Revenue Sharing Programme with New 'Original Content' Scheme

Elon Musk's platform X announced the discontinuation of its popular revenue-sharing programme, with the final payouts scheduled for September 11.

The platform is replacing the scheme with an 'Original Content Rewards' model starting September 8, which focuses on incentivizing unique posts rather than engagement metrics.

Users must meet new eligibility criteria to qualify for the updated payout structure, marking a significant shift in the platform's monetization strategy for creators.