Giva Jewellery Withdraws Kriti Sanon Rakhi Ad Following Backlash

Jewellery brand Giva withdrew its Rakshabandhan advertisement featuring actor Kriti Sanon after facing public criticism regarding the actor's outfit and the inclusion of a pet dog.

The controversy intensified after BJP MP Kangana Ranaut labeled the ad 'intentionally creepy' on social media, sparking a wider debate about cultural sensitivity and women's clothing choices.

Despite receiving support from Congress MP Rahul Gandhi and defending her own sartorial choices, Sanon saw the brand pull the campaign from all media platforms on Wednesday.