Reality star and beauty entrepreneur Kylie Jenner made her Victoria's Secret fashion show debut wearing a $50 million diamond-encrusted fantasy bra.
Created with high-jewellery designer Jacob Arabo, the bra features 4,410 natural diamonds set around a 75.54-carat radiant-cut vivid yellow diamond.
Chief creative officer Adam Selman stated that choosing Jenner was a strategic decision to appeal to her massive cultural footprint and 380 million Instagram followers.