BJP Targets Gen Z Voters With Instagram Meme Campaign

The BJP has launched an aggressive Instagram-based outreach strategy to engage Gen Z voters, utilizing viral memes and pop culture references to boost political visibility.

Prime Minister Modi's Instagram engagement has surged by 290% recently, with 97% of ministers now actively using the platform to share content and interact with younger demographics.

The party aims to counter political apathy among youth by shifting from traditional rallies to digital storytelling, with Amit Shah gaining 8 lakh new followers in the process.