Meta's Festive Accelerator 2026 playbook highlights how AI and social media creators are transforming festive shopping in India.
Festive shopping now extends beyond Diwali, encompassing wedding season, Christmas, and year-end sales, with consumers discovering products via creators.
Around 85% of festive shoppers use Meta technologies weekly, and 60% of new online shoppers come from Tier 2 and Tier 3 cities.