
The price of the iPhone 17 Pro in India has fallen to ₹81,000 following aggressive bank offers and retail discounts ahead of the iPhone 18 release.
Retailers are clearing inventory, with some platforms offering the 256GB model for as low as ₹46,455 through exchange programs and specific credit card incentives.
Market analysts suggest this price correction is part of Apple's strategy to maintain market share in India before the next flagship smartphone launch in September.