Aditya Birla Group Caps Brand Royalty at ₹225 Crore

Aditya Birla Group has implemented a ₹225-crore cap on brand royalty payments for group companies including Grasim, Hindalco, and Novelis.

The new policy, effective from June 2026, is expected to generate approximately ₹1,000 crore annually for the promoter entity.

Following the announcement, shares of Hindalco and Grasim experienced a decline of up to 3% in market trading.