Xbox CEO Asha Sharma Emphasizes Affordability for Next-Gen Consoles

Xbox CEO Asha Sharma confirmed that Microsoft is developing a 'great family of devices' under the Project Helix initiative for next-generation gaming.

Project Helix was formally announced in March 2026 with a focus on integrating PC game-playing capabilities into the upcoming hardware ecosystem.

The company is currently navigating mass layoffs within its gaming division while maintaining a strategic focus on device affordability and hardware expansion.