Education
IIM Lucknow and TeamLease EdTech launch executive programme in Brand Management
The Indian Express51m
THE BRIEF
1
IIM Lucknow launched an 11-month Executive Programme in Brand Management in partnership with TeamLease EdTech for working professionals.
2
The 132-hour curriculum includes 114 hours of live online learning and an 18-hour campus immersion at IIM Lucknow.
3
The course covers brand strategy, digital marketing, AI-driven marketing, customer lifecycle management, and marketing business economics for graduates and postgraduates.