JPMorgan analysts reported on August 21, 2026, that gold loans in India could account for 10% of total system credit within five years due to rapid consumer adoption.
Major gold financiers like Muthoot Finance and Manappuram Finance saw stock prices rise by up to 8% following the report, which identified gold-backed borrowing as a key growth catalyst.
The trend reflects a shift in Indian household financial behavior, with individuals increasingly leveraging gold assets to meet liquidity needs amid rising inflation and credit demand.