Marketing strategist reveals how Baahubali brand was used to promote RRR

Marketing executive Varun Gupta revealed that director SS Rajamouli utilized the massive brand equity of Baahubali rather than the individual star power of Ram Charan and Jr NTR in North India.

Pre-release surveys across Tier 2 North Indian towns indicated that audiences could not easily distinguish between the two lead actors, though they strongly recognized the Baahubali franchise.

The strategic promotional campaign paid off as RRR went on to earn ₹274.31 crore in Hindi-speaking markets before achieving global acclaim.