Bharti Airtel has implemented a new prepaid strategy, discontinuing several popular plans to drive an expected increase in Average Revenue Per User (ARPU) by ₹4 to ₹12.
Analysts suggest this move is a precursor to broader tariff hikes anticipated later in 2026, despite the company's current focus on 'stealth' price adjustments.
The cheapest unlimited daily data plan has been revised, forcing consumers to shift to higher-priced tiers as the company seeks to improve its financial margins.