
OpenAI launched Virtual Try-On globally in ChatGPT, allowing users to view apparel and accessories on themselves directly from shopping results or uploaded screenshots.
The feature generates realistic preview images using OpenAI's recently launched ChatGPT Images 2.5 model, addressing historical difficulties in rendering drapes and fabrics digitally.
OpenAI product manager Aarush Selvan noted that the images serve as visual references rather than exact guarantees of fit, advising shoppers to check merchant measurements and return policies.