Reports indicate that Shah Rukh Khan's upcoming film 'King' is eyeing a record-breaking music rights deal valued at approximately ₹50 crore.
The film is scheduled for a Christmas release, and the potential deal is being compared to other high-profile music acquisitions in the industry like 'Ramayana'.
Punit Goenka has responded to the reports regarding the deal, which highlights the significant commercial interest surrounding the project's music assets.