Instagram Updates Disclosure Rules for AI-Generated Profiles

Instagram is replacing its 'AI creator' label with an 'AI-generated profile' tag to clearly distinguish accounts representing synthetic personas from those using AI tools for content editing.

Profiles failing to disclose their AI-generated identity may face reduced visibility, becoming ineligible for recommendations on surfaces like Reels and Explore.

The platform allows creators to review and confirm the designation in their settings, with an appeals process available for accounts that believe they were incorrectly flagged.