Jio Relaunches Prime Membership with One-Year Price Guarantee

Reliance Jio reintroduced its Prime membership plan at ₹299 on August 17, offering a one-year price guarantee to counter recent tariff hikes by competitors.

The plan includes a ₹600 cashback incentive, aimed at retaining subscribers who were considering switching to Airtel following its recent service restructuring.

Market analysts view this as a defensive move to protect Jio's dominant market share in the telecom sector during a period of rising operational costs.