Ola Electric Abandons Direct Sales Model Amid Declining Market Share

Ola Electric is transitioning from a direct-to-consumer retail model to a dealer-partner network, aiming for a nationwide footprint by Diwali 2026.

The company's annual registrations dropped by over 52% year-on-year in 2025, falling to 2.05 lakh units from a 2024 peak of 4.29 lakh units.

Ola's stock has corrected significantly since its August 2024 listing, currently trading around the ₹40 level compared to early highs above ₹150.