FIFA President Gianni Infantino Scraps Controversial $4.2 Billion Investment Plan

FIFA President Gianni Infantino officially abandoned a controversial plan to sell a 20 percent stake in future World Cup profits to private investors on Friday.

The proposal aimed to raise $4.2 billion based on a $20 billion valuation, with Joshua Kushner’s Thrive Eternal identified as the potential anchor investor.

Infantino faced intense backlash from European football federations, including a boycott threat from UEFA, forcing the cancellation of the project before the September 19 acceptance deadline.