Apple Maps Introduces Targeted Ads in US and Canada

Apple has begun rolling out targeted advertisements in the 'Suggested Places' section of Apple Maps for users located in the United States and Canada.

The ads are clearly marked with a blue 'Ad' label and are limited to one per search result, with businesses having bid on keywords since early August.

Apple stated it will not use personal Apple Account information for ad targeting, relying instead on contextual data like search terms and approximate device location.